"We felt like we're basically getting in the ring with a gorilla, you know, like there's a boxing ring and you're getting in there with Marvel Comics and DC Comics. That's who you're competing with. And so either you can try to fight by the rules and you'll get your ass kicked, or you can go in there like Bugs Bunny and hit below the belt and dance around. We just felt like we had to always do things that were nimble and weird and funny, so it's really not trying to compete with a gorilla in terms of strength. Find ... the things that you're good at, that you like, and hopefully what you like will resonate with what other people like."