"There's a social syndrome where if you make these fictional characters and it's an ongoing story, people begin to take them into their hearts and embrace them and now your role as a creator is: don't screw 'em up. You know, it's like James Bond or Sherlock Holmes. We expect Arthur Conan Doyle not to come out with an issue where Sherlock Holmes turns out to be a complete loser, you know, we have expectations. So at some point your characters become bigger than you are."